WHY WE TALK ABOUT ASTROLOGY AS A MARKETING COMPANY

Disney/Hercules 1997

♊️ GEMINI ♊️ szn is in full swing! But before I introduce all things Gemini, I’m going to do a very Gemini thing and quickly switch topics and talk about this other thing in abundant detail.

We wanted to take a hot Gemini second to explain why we post and talk about astrology at DID.

On a scale of zero to zero, DID easily slides up and down the scale, depending on the day. Here at DID, our biggest motivation is to be independent, resilient, and the ability to be self-reliant. To be these things, we’ve collected some tools along the way! Whether that’s therapy, robust Excel sheets, time blocking, or checking our horoscopes, these are a few things that help us better understand ourselves and the world around us.

We find astrology to be a fun way to help maintain and optimize your energy throughout the work week and life’s seasons. Thinking about the energy of the month or the day helps us be more intentional with our time. Whether you *believe* (a topic for another time) in astrology or not, you can use it as a framework to explore your own life and goals. Take what makes sense for you, and leave the rest. 

Think of horoscopes like a weather forecast. If there are thunderstorms in the forecast, you’re not gonna plan a picnic. If Mars is doing some crazy shit, your temper might be in overdrive, and that might be good context if you have a call with your boss or mom scheduled that day.

We’re sharing astrology here because maximizing our energy and avoiding burnout from work is an extremely important part of our lives. Even if you don’t own a company, most of us work most of our awake hours. We hope these updates can sprinkle in some cosmic insight on navigating your work life more intentionally.